TRIB3 steps up the game with the introduction of Sweat Points Rewards
TRIB3 elevates its user experience with the launch of SWEAT Points Rewards by adding a new dimension of gamification to the TRIB3 experience, placing the brand at the forefront of boutique fitness innovation.
TRIB3 is underpinned by their custom Heart Rate System and proprietary performance metric ‘SWEAT Points’ which corresponds to a user’s effort level rather than ability. With the introduction of TRIB3 Rewards, the brand is revolutionising the member experience and engagement in boutique fitness by enabling TRIB3Rs to convert their earned SWEAT Points and use it to purchase products and services via the branded App, as chosen by each studio owner.
TRIB3 Rewards enables Franchise Partners to elevate and personalise their business offering even further. “We’ve encouraged Franchise Partners to form their own local partnerships and collaborate on curating their selection of rewards” says Leah Duke, TRIB3’s Head of Operations. “Some Franchise Partners have already formed relationships with iconic recovery and breathwork partners, supplement subscriptions and apparel brands such as Lululemon!”
"With TRIB3 Rewards, we're redefining how people engage with their fitness goals," said Jonathan Fisher, Executive Chairman at TRIB3. This product development layers over a much-anticipated new dimension to the gamification of the TRIB3 workout. The customisation of each reward is in line with the focus of building local communities and enables our Franchise Partners to expand their collaborations and brand presence in each one of our markets. Increasing engagement and motivation of our TRIB3Rs is at the heart of what TRIB3 does and it translates into an attractive business model for our Franchise Partners.